Automotive Training and Demonstrations

At a glance

Millbrook Proving Ground is the perfect location for vehicle manufacturers to train their staff on new and updated products, through presentations, demonstrations and test drives.

Company Car in Action (CCIA) driving event at Millbrook Proving Ground
Automotive venue at Millbrook Proving Ground hosting an AMCI Global Nissan event

Customers can benefit from multiple exhibition areas, to train delegates on different aspects of a vehicle. This could be through knowledge workshops on new technology, industry changes or the after-market and add-ons that come with a new product. Vehicles can be displayed next to similar models, to run comparison workshops against competitor products. This is complemented by direct access to Millbrook’s extensive network of tracks, to allow delegates to test drive vehicles to really get to know them.

Nissan’s long-standing training event partner, AMCI Global, designed and delivered Millbrook-based events for the Nissan Academy and Marketing teams.

Automotive venue at Millbrook Proving Ground hosting an AMCI Global Nissan driving event

Millbrook's Automotive Venue Welcomes Nissan Onsite

The series of events ran over a two-week period and comprised product launch training for sales and service staff from across the dealership network, a dealer conference and a fleet customer day, with guests travelling from all of the UK to attend.

Each of the events centred on the launch of the New Nissan LEAF and Nissan e-NV200 all-electric vehicle models, as well as Nissan Intelligent Mobility vision to provide a framework to move customers around the world towards a safer and more sustainable future.

To allow guests to safely experience all that New LEAF has to offer, AMCI Global made use of Millbrook’s Hill Route, City Course and High Speed Circuit, as well as the site’s Concept 1 and Concept 2 event venues.

AMCI has hosted a number of events at Millbrook, and in partnership with Nissan chose the Millbrook as the automotive venue for this particular activity due to its accessible location and close proximity to Luton Airport. The varied and flexible track facilities were also an essential requirement, allowing attendees to test the vehicles and experience their full capabilities.

Automotive venue at Millbrook Proving Ground hosting an AMCI Global Nissan event

Millbrook has once again worked with AMCI Global, the product training partner for Nissan Motors GB, to host approximately 1,700 delegates at its proving ground in the UK.

Automotive venue at Millbrook Proving Ground hosting an AMCI Global Nissan event

The series of events ran over a two-week period and comprised product launch training for sales and service staff from across the dealership network.

Automotive venue at Millbrook Proving Ground hosting an AMCI Global Nissan event

The event also included a dealer conference and a fleet customer day, with guests travelling from all of the UK to attend.