Product Launches and Demonstrations

At a glance

Millbrook is the perfect automotive venue for product launches, demonstrations and training.

Vehicle benchmarking on the Hill Route alpine circuit at Millbrook Proving Ground
Automotive venue at Millbrook Proving Ground hosting an AMCI Global Nissan event

Nissan’s long-standing training event partner, AMCI Global, designed and delivered Millbrook-based events for the Nissan Academy and Marketing teams.

Automotive venue at Millbrook Proving Ground hosting an AMCI Global Nissan driving event

Millbrook's Automotive Venue Welcomes Nissan Onsite

The series of events ran over a two-week period and comprised product launch training for sales and service staff from across the dealership network, a dealer conference and a fleet customer day, with guests travelling from all of the UK to attend.

Each of the events centred on the launch of the New Nissan LEAF and Nissan e-NV200 all-electric vehicle models, as well as Nissan Intelligent Mobility vision to provide a framework to move customers around the world towards a safer and more sustainable future.

To allow guests to safely experience all that New LEAF has to offer, AMCI Global made use of Millbrook’s Hill Route, City Course and High Speed Circuit, as well as the site’s Concept 1 and Concept 2 event venues.

AMCI has hosted a number of events at Millbrook, and in partnership with Nissan chose the Millbrook as the automotive venue for this particular activity due to its accessible location and close proximity to Luton Airport. The varied and flexible track facilities were also an essential requirement, allowing attendees to test the vehicles and experience their full capabilities.

Automotive venue at Millbrook Proving Ground hosting an AMCI Global Nissan event

Millbrook has once again worked with AMCI Global, the product training partner for Nissan Motors GB, to host approximately 1,700 delegates at its proving ground in the UK.

Automotive venue at Millbrook Proving Ground hosting an AMCI Global Nissan event

The series of events ran over a two-week period and comprised product launch training for sales and service staff from across the dealership network.

Automotive venue at Millbrook Proving Ground hosting an AMCI Global Nissan event

The event also included a dealer conference and a fleet customer day, with guests travelling from all of the UK to attend.

Castrol vehicle display at corporate event in Concept 1 at Millbrook

Castrol EDGE Comes to Millbrook's Automotive Venue

Castrol EDGE launched its Castrol EDGE SUPERCAR, at Millbrook’s world-renowned proving ground in the UK.

Joined by customers from across Europe, including France, Spain, Italy, Romania, Greece, and the UK, elite automotive journalists and six lucky competition winners experienced a range of driving experiences on Millbrook’s extensive tracks. The day also included technology presentations and demonstrations using one of the site’s exemplary automotive venues and facilities.

To top off the experience guests got exclusive access to the winning car from Le Mans - the Ford GT Racecar - number 68. They heard the remarkable story of the 50 year return to racing for Ford and the Le Mans win from the world-famous driver, Harry Tinknell.