Product Launches and Demonstrations

At a glance

Whether you are launching a vehicle or product to the press, customers or your staff, Millbrook is the perfect automotive venue for product and car launch events and exhibitions.

Vehicle benchmarking on the Hill Route alpine circuit at Millbrook Proving Ground
Skoda Slavia Building 22 Corporate Event Venue

Millbrook has a selection of automotive venues with drive-in access, perfect for displaying vehicles at car launch events. Vehicles displayed in Concept 1 and Pod both benefit from direct access to additional outdoor exhibition space. Millbrook’s newest venue, Building 22, has doors big enough to accommodate double-decker buses, for larger vehicle exhibitions or launches. All venues are situated amongst Millbrook’s world-famous test tracks, meaning products can not only be displayed, but demonstrated through test drives as well.  

Castrol EDGE launched its Castrol EDGE SUPERCAR, at Millbrook’s world-renowned proving ground in the UK.

Castrol vehicle display at corporate event in Concept 1 at Millbrook

Castrol EDGE Comes to Millbrook's Automotive Venue

Joined by customers from across Europe, including France, Spain, Italy, Romania, Greece, and the UK, elite automotive journalists and six lucky competition winners experienced a range of driving experiences on Millbrook’s extensive tracks. The day also included technology presentations and demonstrations using one of the site’s exemplary automotive venues and facilities.

To top off the experience guests got exclusive access to the winning car from Le Mans - the Ford GT Racecar - number 68. They heard the remarkable story of the 50 year return to racing for Ford and the Le Mans win from the world-famous driver, Harry Tinknell.