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Mercedes-Benz Trucks RoadEfficiency LIVE Challenge at Millbrook

Mercedes-Benz Trucks UK chose Millbrook for its RoadEfficiency LIVE driving event, thanks to the extensive tracks and large, flexible venue space.

The event, which has been run for three consecutive years, welcomed customers and dealers to Millbrook to test the latest vehicles from the Mercedes-Benz Trucks range.

Delegates were split into four groups each day and rotated through a safety presentation in Millbrook’s Concept 1 venue, a city driving course looking at manoeuvrability, an off-road/cross country course and a trip on the High Speed Circuit to test Active Brake Assist.

The day also included a test of the range capability of the vehicles, giving customers the opportunity to drive the vehicles around a set course starting from outside Concept 1, Millbrook’s largest venue. The event saw a demonstration of the new electric truck – the FUSO eCanter.

“The event was an opportunity for us to communicate the three pillars of Road Efficiency to our dealers and customers - low total costs, greater safety and maximised use. It was important to us that guests got to experience the vehicles for themselves and we had great feedback from all those who attended.”
Jim Lindsay, Events Manager at Mercedes-Benz Trucks UK

The team brought FuelChallenger vehicles to the event. These Actros 2545s went out on a 5.5mile / 15 minute route from Concept 1, including Loops 1 and 2 of the Hill Route and one lap of the High Speed Circuit.

Attendees were challenged to maximise their fuel consumption, with a prize for the highest mpg of each day.

Delegates were walked through the company’s CASE strategy and insights into the future, using the venue space to comfortably seat delegates for the presentation.

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